July 1999
Lisa Rock 27
The Life Coach

Ever thought of paying someone to be your manager, best friend and mentor? For an hourly rate, Lisa Rock of Results Coaching Systems gives advice, encouragement and feedback on relationships, business, spiritual growth and fitness. "People want to be energised about their lives. A coach enables them to get where they want to go," she says.

Why is this a hot industry?

Four years ago, no-one had heard of life coaches. Now you find them talked about in magazines, at dinner parties and in the HR departments of major corporations. "People are recognising that there are pockets of advice that make your life happier and more successful," says Rock. "They are willing to pay for the help they need."

Have you got what it takes?

A high degree of confidence is essential, you must be able to convincingly give advice. You must be articulate, insightful and creative. The relationship is highly confidential, so you need integrity and empathy. The amount you earn depends on how many hours you work, the number of clients you build up and your skills. You could earn $10, 000 to $100 000.

Success tip: "Believe that your opinion is valid."